這種福禍共享、患難相助的感覺，正是最能激發大腦中，跟正向心情有關的多巴胺(Dopamine)等神經傳遞物質及激乳素等荷爾蒙(Hormone)。
實驗者發現：「社會支持」可以減少心臟血管方便的疾病，快樂的人較長壽，所以他們在統計數字上就突出了。
工業化的水泥叢林社會中，我們必須創造自己的「社會支持」，每一個人若能伸出自己的雙手助人，別人回報你的手，會以等比級數上升。
要抵抗憂鬱症、老年痴呆症（Alzheimer's disease，簡稱AD）等慢性疾病，「社會支持」大概是最有效、最節省社會成本的方式了。
From 洪蘭 2008.03.31聯合報
Image via Wikipedia在台灣有民間社會福利團體、地方政府社會局…等經營老人照顧事業，而在照顧產業(Healthcare Industry)中做得有聲有色大多都是非營利組織(NPO)，但這些團體也揹負著沈重的財務支出，我發現需要照顧的人經濟基礎多半不好，然而提供照顧的組織礙於資源有限無法滿足所有需要的人，因為社會存在這樣子的問題，所以我們希望帶給人們生命的價值，使更多人可以被照顧被關心，而創造「"免費"的照顧服務」(Free Health Care)。
現在的市場上已經不是只有買賣雙方，而是具有三方關係，第三者(需要照顧的人)受到免費的誘惑而加入，並因而創造出待價而沽的商品「以廣告為例，這項商品就是廣告主所購買的眼球數」； 讓大部分的照顧服務(caring service)都是在網路上，因為網路基本上就是建立在免費的基礎上，網路的邊際成本(marginal cost)幾乎等於零，將許多工作轉向軟體，數位化的結果使得效率提高，讓產品的定價更彈性，因而降降許多成本，再透過免費送出某樣東西，而賣出另一樣東西「將健康照顧送給消費者，而賣出長期而穩定的需求：三餐與日常生活所需」，這個商機可大的多；最後，提供給消費者身體心靈的健康，使消費者產生信任感，增進會員的黏著力，創造長久經營的事業。
There are many groups dealing in the healthcare industry in Taiwan. Non-profit organizations always operate well in the healthcare industry, but these groups also bear a heavy outlay. I find the economic ability of the most people needing the healthcare is not very good. However, the groups providing healthcare service do not satisfy all of people in need because of limited resources. Because the community has this problem, I want to create "Free Healthcare" for taking care of more people. Markets is not as a two-way relationship between buyers and sellers, but a three-way relationship where the third party（people needing healthcare） can be drawn in by something free that creates the product to be sold. In the case of advertising, this "product" is the fabled "eyeballs" that advertisers buy. Putting the most of the services on the web, Internet service is based on free propagating the products. What the web's near-zero marginal costs encourage is for other industries to turn as many of their jobs as possible into software, so they can benefit from digital efficiencies, which gives them more flexibility over pricing. It has more business opportunities than traditional selling that to give away something to the consumer for free and sell other products. In this case, we give the healthcare to consumer for free and sell long-term and stable requirements, like diet and daily necessaries. Finally, to provide to consumers with physical and soulful health, consumers would trust in us more, and this could promote the member’s adhesion force, so it could create long-term enterprise.
Reference:
Chris Anderson
a flight across Europe for $10 is indistinguishable from magic
